There are three keywords we should bear in mind when we act. We are always asking ourselves: Will our behavior allow us to stand proud in front of our parents, partners, children, friends, colleagues and other important people in our lives who trust us? Is all of our behavior decent? Do we feel pride With the co-workers who sit next to us, our team, external partners, and the society at large, the value of that “wow” becomes something several times bigger. By acknowledging, respecting and working hand-in-hand No matter how revolutionary it may be, new value cannot bring “wows” to the world if it is self-serving, if it comes at the expense of someone else’s grief, or if it is not accepted by society. In order to keep taking on new challenges and develop and create new value, we must observe the rules of society at large, respect those around us, and conduct our The “wows” we want to create cannot be achieved by simply being innovative. LINE is your daily life companion – Engaging the world with you. Our journey to evolve into a Smart Portal will continue, as we will meet all needs that our users face in a constantly changing mobile universe.
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In the world we strive to create, users will have seamless online and offline access to all the people, information and services they need in their daily lives – LINE is the gateway. We call it culturalization and it’s at the heart of everything we do. Rather than settle for globally standardized services based on a generic approach, we believe that it is essential to respect the culture and norm of each individual country in order to engage users on a very deep level and evolve in each region. With this approach, LINE has grown into a social platform with hundreds of millions users worldwide, having a particularly strong focus in the rapidly advancing continent of Asia. Just a few months later in June, we launched the LINE messaging app. LINE was conceived as a mobile messaging service shortly after the massive earthquake that devastated Japan on March 11, 2011.Īfter the tragedy, it became apparent that there was a fundamental need for a global communication tool that could strengthen human relationships.